Kisii, Rift Valley and Mount Kenya Bottlers to merge

Posted on August 2, 2012

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THREE COCA-COLA BOTTLERS ANNOUNCE PLANS FOR JOINT OWNERSHIP
 
Nairobi, Kenya, 02 August, 2012 … Three Coca-Cola bottling companies- Kisii Bottlers, Mount Kenya Bottlers and Rift Valley Bottlers-today announced their intention to enter into a three-way reorganization of ownership, which will formally combine the shareholding and governance of all three companies into one newly created entity named – Almasi Beverages Limited.

The ownership reorganization, a normal practice in the corporate world when shareholders seek to better capture opportunities, will build on the existing high quality and best practices at each of the bottlers to develop a strong platform for growth in the non-alcoholic ready-to-drink (NARTD) beverages market in Kenya.
 
The proposal which is subject to shareholder and regulatory approval, will allow each of the three companies to better serve their respective territories by bringing together combined resources and taking advantage of economies of scale to capture greater production and distribution efficiencies.
 
The three bottlers have been in operation since the 1970s, under bottling agreements with The Coca-Cola Company during which period each has experienced significant growth.
 
Almasi Beverages Limited will position the companies to better serve the existing market and take advantage of the emerging opportunities in line with the rapidly-changing consumer trends.
 
Almasi Beverages Limited will continue to provide quality products and will strengthen existing market relationships as it drives revenue growth and market penetration across its territories. It will also build on the existing high quality, for example, by implementing best practices from each of the bottlers across the company.
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